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The Operating Partner

A bi-weekly newsletter discussing topics relevant to value creation with a digital skew, and the occasional New York Knicks rant.

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OP #304: The Two Types of Winners
Jul 29, 2025

OP #304: The Two Types of Winners

What a former world #3 taught me about leadership, growth, and why execution always beats flash.

Darren Herman
Darren Herman
OP #303: Dual-Track Persuasion and Smart Measurement: This Week’s OP
Jul 22, 2025

OP #303: Dual-Track Persuasion and Smart Measurement: This Week’s OP

A summer check-in on what it means to persuade both humans and AI — plus why the smartest marketers I know obsess over outcomes, not activities.

Darren Herman
Darren Herman
OP #302: Keep Building Like No One’s Watching
Jul 08, 2025

OP #302: Keep Building Like No One’s Watching

Early-stage energy isn’t a phase. It’s a mindset.

Darren Herman
Darren Herman
OP #301: The Tools Are Changing. The Mindset Still Matters.
Jul 01, 2025

OP #301: The Tools Are Changing. The Mindset Still Matters.

From F1 branding to AI assistants and analog notebooks—what operators can learn from the way we work now.

Darren Herman
Darren Herman
OP #300: 4 Routines That Work (and the Community Behind Them)
Jun 24, 2025

OP #300: 4 Routines That Work (and the Community Behind Them)

Darren Herman
Darren Herman
OP #299: Drivers Wanted: AI, Internships, and 51 Wins
Jun 17, 2025

OP #299: Drivers Wanted: AI, Internships, and 51 Wins

Darren Herman
Darren Herman
OP #298: AI & Marketing Book, Distractions, and Studying AI Prompts
Jun 10, 2025

OP #298: AI & Marketing Book, Distractions, and Studying AI Prompts

Darren Herman
Darren Herman
OP #297: The Web is Dead—Long Live the AI Web
Jun 03, 2025

OP #297: The Web is Dead—Long Live the AI Web

Darren Herman
Darren Herman
OP #296: Hiring, SAS, And GEO Content Playbooks
May 28, 2025

OP #296: Hiring, SAS, And GEO Content Playbooks

Darren Herman
Darren Herman
OP #295: Three Reads for Memorial Day Weekend
May 20, 2025

OP #295: Three Reads for Memorial Day Weekend

Darren Herman
Darren Herman
OP #294: Mastering the CMO-PE Relationship & More
Apr 15, 2025

OP #294: Mastering the CMO-PE Relationship & More

Darren Herman
Darren Herman
OP #293: Rolex Marketing 🚀
Apr 02, 2025

OP #293: Rolex Marketing 🚀

Darren Herman
Darren Herman
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A bi-weekly newsletter discussing topics relevant to value creation with a digital skew, and the occasional New York Knicks rant.

The Operating Partner

A bi-weekly newsletter discussing topics relevant to value creation with a digital skew, and the occasional New York Knicks rant.

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